FAQ - Your 3D and AR questions answered
Everything you want to know about 3D and AR for your webshop.
What is a 3D product configurator?
A 3D product configurator is an interactive tool that allows customers to assemble their product online. They choose from options such as colour, material, dimensions or components and immediately see in 3D what their chosen variant looks like. The configurator works in the browser without an app and shows real-time changes. This gives customers control over their purchase and helps them better understand what they're getting.
How can 3D visualisation increase my online sales?
Webshops with 3D see 94% higher conversion rates (Shopify). Customers zoom, rotate, and inspect details as if they're holding the product. They see what they're getting, so doubt disappears. This builds familiarity with your brand and products.
Does augmented reality work on all devices?
AR works on most smartphones without an app. iOS from version 12 and Android from version 8 support AR directly in the browser. Customers tap the AR button and place the product in their space. Older devices show the regular 3D viewer instead.
What's the difference between a 3D viewer and a configurator?
A 3D viewer shows one product that you can rotate, zoom in and view from all angles. It's perfect for products without variants. A configurator goes further: customers can actively choose from options (colour, material, components) and see the result instantly in 3D. 66% of shoppers say they're interested in using AR for help when shopping. Ideal for products with multiple variants like furniture, clothing or custom products.
How long does it take to create a 3D model?
For a simple product, we estimate 1-2 weeks from delivery to live. This includes creating the 3D model, applying textures and materials, and testing in the viewer. For more complex products or configurators, it can take 3-6 weeks. The lead time also depends on the quality of the source material you provide (CAD files, photos, technical drawings).
Tell us about your project
We'd love to hear from you. Get in touch and let's discuss how we can help transform your product visualization.