3D for e-commerce - Give your ecommerce an extra dimension with 3D
Photos aren't enough. Customers want to view products from every angle, zoom in, rotate. With 3D you give them that experience.
Why 3D for your webshop?
Online shopping lacks the physical touch. 3D closes that gap. Customers rotate, zoom, and inspect your product from every angle. This builds trust and reduces uncertainty. It works for furniture, electronics, fashion, and jewelry. Any product you can photograph can become a 3D model.
What can the 3D viewer do?
360° rotation
Customers move your product with their finger or mouse. Every angle, every detail visible.
Zoom in
From overview to detail. The texture of fabric, the sheen of metal, the finish of wood.
Interactive hotspots
Click on a detail and get extra info. Material, dimensions, specific features.
AR without app
On phones, AR works directly in the browser. Customers place the product in their space.
Which webshops does this work for?
3D works for almost any product. Here are concrete examples:
Fashion webshops
A leather bag you can view from every angle. Customers see the stitching, the zippers, how much fits inside. Zoom in on the leather, rotate to the inner pockets. With AR they hold the bag next to their outfit.
Furniture webshops
That dining chair in 3D. Customers rotate it, see the wood finish, the fabric texture. With AR they place it at their table and see if it fits.
Electronics
Headphones you can rotate 360°. Customers discover where the buttons are, how the ear cups move, which connections it has.
Jewelry
A ring you can zoom into. Light falls on the stone, customers see how finely the gold is crafted, how the setting looks.
Sports & outdoor
A bike in detail. Where are the gears? How do the brakes work? Where does the water bottle clip? Everything visible in 3D.
Interior & decoration
A vase customers can rotate. How big is it? Does that color fit their interior? With AR they see it standing on their sideboard.
3D vs traditional photography
| Feature | Fotografie | 3D |
|---|---|---|
| Flexibility | 10 photos per product. Each angle costs a shot. | One model, infinite rotation. Customers decide what they see. |
| Updates | New color? Reshoot with all associated costs. | Adjust material in the system. Live in a few minutes. |
| Long-term costs | Each variant, each new color requires a new photoshoot. | One model, all variants possible. Scalable. |
| AR possible | Not available. Photos don't work in AR. | Built-in. From 3D to AR is one click. |
The benefits
3D product visualization delivers measurable results. Webshops see concrete increases in sales and drops in returns. These numbers come from stores already using 3D.
94% higher conversion
Customers who interact with 3D products buy more often. They see what they're getting.
Shopify →82% actively engage
When 3D is available, 82% of visitors use it. They rotate, zoom, and explore. Sessions last 21% longer.
Cappasity →More trust
Transparency builds trust. Show you have nothing to hide.